• Writing and Directing a Short Film: “Sketch”

    by Robert Zirk • April 4, 2012 • 0 Comments

    Our major project for our media production class last semester was to create a short film. I teamed up with Breanna Perrelli and Dave Hollier to write and direct “Sketch”. We started out by writing a basic script, then shot listing and storyboarding using a DSLR camera. We made sure to scout our park...

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    Producing a Live Televised Song Contest

    by Robert Zirk • April 2, 2012 • 0 Comments

    In the second year of the Creative Communications program at Red River College, students must complete a year-long course called the Independent Professional Project (or IPP). IPPs can be promotional, research-based or creative in nature, and can take on virtually any form, from video documentaries to advertising campaigns (subject to approval from a panel...

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    How to Win Subscribers: An Analysis of Successful Cable Channels

    by Robert Zirk • March 29, 2012 • 0 Comments

    Before audiences became so fragmented, cable networks were the first to provide specialty television content directly to the consumer beyond the usual over-the-air network fare. Today, despite competition from YouTube, Hulu and Netflix, cable channels have not only remained relevant, but some are even enjoying their greatest successes yet. The following articles highlight approaches...

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    Crowdfunding for Documentaries

    by Robert Zirk • March 26, 2012 • 0 Comments

    Not long after I posted about a crowdfunding site for television concepts, I happened to come across a new crowdfunding initiative for Canadian documentaries established by the Hot Docs festival, Doc Ignite. Every two months, a new documentary will be featured on the site. There are incentives based on the amount you donate, much...

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    Crowdfunding: Would You Pay to See a Show Produced?

    by Robert Zirk • March 11, 2012 • 0 Comments

    You’ve likely come across websites like Kickstarter and Indiegogo, which allow you to find funding from people who want to see your idea come to fruition. Now, there’s a crowdfunding website devoted exclusively to television – Mobcaster. Mobcaster works on a similar principle to a television network while adding the crowd funding element to...

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    Directing and Switching a Newscast: Part 2

    by Robert Zirk • March 9, 2012 • 0 Comments

    Previously: The basics of directing and switching a newscast. Live at Five follows a pretty consistent pattern most of the time, but there are three segments of the show that require a little extra preparation: Sports and Entertainment Weather; and The Live Hit The sports and entertainment segments can be tricky, but this is more...

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    Directing and Switching a Newscast: Part 1

    by Robert Zirk • March 7, 2012 • 0 Comments

    Every Thursday, media production and journalism majors in the Creative Communications program at Red River College spend the entire day writing, shooting and editing stories in preparation for Live at Five, a student-produced newscast which streams live online and airs the next day on Shaw TV Winnipeg. I’ve had the opportunity to direct and...

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    Technology and My Life

    by Robert Zirk • March 5, 2012 • 0 Comments

    I was always fascinated by technology. My first memory of computing was playing Crazy Eights on my neighbour’s computer at the age of three. The graphical interface that led me to the game was comprised of file folders – not just icons leading to windows, but virtual representations of manila folders. I remember playing...

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